You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Roger Sant.
ANA has found 2 results for you, in 131 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

True romance

In service industries, companies are always talking about how customer focused they are, and more recently about wanting to build relationships with customers - but this is easier said than done.Technological advances have led to systems that enable...

Catalogue: ESOMAR Conference on Financial Services 2005
Author: Roger Sant
February 1, 2005
×

Citation

Sant, R. (2005a, February 01). True romance. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/true-romance


Research papers

Customer driven competitive positioning

This paper describes a sophisticated choice modelling technique for the manipulation of quantative data on customers' needs, expectations, perceptions and values. These feed directly into the development of competitive strategies. Key questions...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Authors: Bernard Chudy, Roger Sant
Company: KANTAR TNS Malaysia
June 15, 1993
×

Citation

Chudy and Sant (1993a, June 15). Customer driven competitive positioning. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/customer-driven-competitive-positioning